Published 26 December 2019

We are proudly announcing two new brands within the baby segment: Boibonk & The Nappy Company. The two brands are both made to simplify life for parents, making it more functional, smart and beautiful at the same time.

The Nappy Company challenges the giants within the nappy segment, an industry characterised by oligopoly and stagnation. With The Nappy Company we strive to become Happy Socks but for nappies, offering designed nappies for a new generation. To simplify life for our consumers we have invested largely in making the purchase experience as smooth as possible, where you find your baby’s stylish design, choose the size and get frequent home delivery as your baby grows.

For the nappy consumer, this is a true game changer.

Boibonk is the perfect partner brand to The Nappy Company, offering smart and fashionable products and accessories for babies with modern design and nordic simplicity. Challenging the competitive market where the existing peers distinguish functionality and beautiful design, we are offering modern products that combine the Scandinavian sense for style with simplicity and intelligent functions.

Two new to-go brands for parents all over the world.